Tips to improve your business
The 10 infallible persuasion tactics to bring customers to your land
IN FEW MINUTES YOU WILL DISCOVER ALL THIS
How to convince your customers to buy from you and how to do it without sounding aggressive or desperate to sell.
How to elaborate your message to be credible and make the client understand that you can help him.
How to know what really motivates your customers to buy what you sell, without making wrong assumptions.
What is the mistake made by all those businesses that do not get their products to sell themselves.
The 10 infallible persuasion tactics to bring customers to your land, eliminate any objection and close the sale.
IN THE END I WILL GIVE YOU A VERY VALUABLE GIFT
REAL PROBLEMS
This is the real problem:
Nobody has explained to you why the sales you get work.
You see the result but you don't know why.
This is the real problem:
The emotion and motivation that move a customer to the purchase action, can only be achieved with the right words.
And do not despair, the same techniques and words are also valid on the digital plane and you will discover them in the next few minutes.
There is no other way. It's about using the right words at the right time.
Many times we are not aware of our decisions. Buying is not a rational thing, although we believe that our purchasing decisions are perfectly justified.
Although it seems like a lie, we are able to pay much more than it seems when a product convinces our minds and we feel the desire to have it.
No one has the slightest idea why they buy something.
85% of the purchase reasons are unconscious.
We think we know why we buy, but the reality is that we only give ourselves reasons to calm our most rational side.
10 keys that guide our purchases
These are the 10 keys that guide our purchases.
All this is what you are going to learn in this workshop.
The theory of the 3 brains
Talk to the reptile
fear
The primacy effect
The comparison effect
The number 3
The pleasure of social networks
Capture attention
Excite
The words with the greatest influence
And if you get to the end you will have even more.
An extra gift to apply from this moment.
Shall we start?
1: THE THEORY OF THE 3 BRAINS
2: TALK TO THE REPTILES
The objective is to activate the reptile codes of the possible buyer, to sell to his mind. The purchase process is 90% unconscious and is activated by various buttons.
3: THE FEAR
Everything we buy in life serves to somehow reduce some of our internal fears
It is one of the most important reptile codes there is.
Anything that takes away a fear is a very powerful tool to sell.
If we remove a fear we have the sale closed.
And we refer to fear in the broadest sense of the word. Things are not worth what they are, but what they mean and how they alleviate some of our fears.
I buy a car for fear of not looking successful.
I buy a cream for fear of looking older than I am.
I buy a perfume for fear that my partner will leave me.
4: THE PRIMACY EFFECT
(NEITHER RED-BULL EFFECT NOR FLORIDA EFFECT)
The primacy effect: It has to do with implicit memory.
The one in which previous experiences affect the performance of a task, without our being aware that we have that experience.
Any previous positive or negative experience that the customer has had, will affect the perception they have about our product.
5: COMPARISON EFFECT
Which of these two circles is the largest? The answer is, it depends on what you are comparing with.
How can I use it in sales?
When closing a sale, we can put an addition that is a maximum of 10% on the total value. Always at the end, when he has already said yes to buying the main product.
This can apply to both price and quality.
In price: first we offer the most expensive product.
In quality: first we offer the highest quality.
6: THE NUMBER 3
Too many purchase options or too few?
It has been shown that before too many purchase options, our brain blocks. Decision-making is paralyzed.
The solution: Offer fewer options with more contrast between them. Especially when customers seem unsure of what they want.
And how many options?
It is something that is very studied.
The best number of options to make a decision is 3
OUR BRAIN LOVES NUMBER 3
Putting 3 products together gives excellent results, while having too many options generates anxiety in customers and therefore reduces our probability of sale.
INCREDIBLE BUT TRUE
7: THE PLEASURE OF SOCIAL NETWORKS
When using social media, our brain produces oxytocin, the so-called hormone of happiness. In the same amount that occurs as a result of caresses, hugs and kisses.
What madness! Yes, but we are selling
WhatsApp generates a significant endorphin discharge at the brain level, also called pleasure hormone. The same that are normally activated with food, social activities or sports.
In general, the use of “social media” is a gold mine for dopamine, the hormone of rewards, since every time we publish, we share, we like it ... etc, we generate a sense of belonging and we strengthen our self-esteem by sharing.
Being on the phone all the time, for example, is nothing more than a hormonal addiction.
LET'S SEEK TO GENERATE POSITIVE ADDICTION TO OUR PRODUCTS OR OUR BUSINESS.
IT IS ENTERTAINMENT AND PEOPLE ARE LOOKING FOR MOTIVATIONAL MESSAGES. IT IS NOT ANY SILLY THING AND WILL GENERATE HITCH
8: GET ATTENTION
We get the attention of the brain talking about news
Our brains love news. It is activated even if this novelty is minimal. And above all, we will be able to generate expectations.
Without expectations, attention plummets.
At this point we join primitive reptilian arguments with emotional arguments.
9: EXCITES
We are in the era of emotional marketing.
Let the client imagine using the product (the real estate tactic or the lemon experience). The most powerful word that exists is: IMAGINA
Let the client express their emotions and you will discover their fears (FEARS !, key 3)
Explain to your client a positive emotional experience / story. We humans love stories. Listen and see NO CANSA (remember that this is another reptilian principle), read YES. And as in any good story, there has to be a villain. That villain will be "the problem that solves the product you want to sell."
Do not count the characteristics of your product, tell your client the benefits that you will get with it, or on the contrary, the problem that you will have if you do not use it. Generate emotions.
Good humor sells
The more personal the relationship, the easier it will be to sell. Take your time to connect.
Do not leave any doubt unresolved. Ask your client!
10: The most influential words
The most important word in sales is: THE NAME OF YOUR CLIENT
If you really want to build an influence and trust in someone, start by calling them by name. That if ... without abusing!
Other important words: ACTION VERBS.
It is scientifically proven that the first impulse a person feels when they hear an action verb or command is to do it spontaneously. Then of course your rational brain will try to stop you, there will already be an inclination and a predisposition to do so.
Transform
Control
Power
Act
Achieve
TRICK: action verb accompanied by a number (not a concept)
AND HERE IS OUR FINAL GIFT
The 90 words in English that generate the most influence
yes
free
discount
present
exclusive
value
offer
secrets
answers
acts
more
less
best
extra
bonus
solutions
instant / instantaneous
benefits
quick
easy
first
original
cool
finally
improved
latest
sure
limited
big
new
total
tried
professional
important
powerful
incredible
only
alone / only
successful / successful
intelligent
you
u.s
save / save
famous
acclaimed
creates
discover
build
essential
full
get
take
make
wins
enjoy
feel
compare
deserves
try
act
call
visit
click
join up
avoid
works
solve
delivery
help
convenient
never
forever
today
now
guaranteed
urgent
opportunity
prize
attention
imagine
cure
flow
energy
power
superior
vibrant
destination
sparkly
limited
undo
No comments:
Post a Comment